JACKAREA DAWSON

Globalization effects have enable local universities to offer a standardize learning of higher education locally. Thus, there is a massification of higher education that sees the growing intake of foreign students. This has caused an urgency to ensure enough supply of credible academics in Malaysia’s public universities beyond 2020 where Malaysia will become a fully developed nation. Every sector including higher education institutions has to be prepared. Therefore, there is a need to attract Generation X and Generation Y to make academic career as their preferred career choice. Nonetheless, the competitive remuneration package and flexible working conditions being offered by private universities, obstruct features and challenges in academia, and less obstacle on career progression of other careers have made academic profession in public university becoming rigid which might also contradict with some of the generational work values. The current conceptual study intends to envisage this

This study focuses on the likelihood of individuals to sustain in their career of choice when facing problematic experience with the employing organization. The problematic experience usually causes the unpleasant emotion that affects commitment level. Hence, this situation may lead to job-hopping. This is a tendency when individuals fail to regulate or cope with stress and emotion exhaustion. The unpleasant emotion needs to be stabilized through reappraisal or suppression. In addition to that, the right coping strategies have to be employed. Avoiding the problem will further deteriorate individuals’ emotion. There is a tendency for academics to avoid or to ignore the problem since they want to focus more on their tasks of teaching, research and service. Moreover, academic profession has been associated with caring-related job involving emotion. Thus, the current study is significant because of its concerns on the way academics regulate their emotion so that it will not obsessively in