Tutorial 2B

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Communicating Strategically

Objectives:
Learn how response functions in the communication process and how the following factors contribute to effective communication in organization.
a) feedback
b) expectations
c) subjectivity

Contents:
PART I-FEEDBACK
1) Transmission phase involves sender/encode and receiver/decode.
2) Feedback phase involves receiver/encode and sender/decode.
3) In both phases, there is a potential noise.
4) Feedback – verbal & non-verbal; recipient might interpret message differently and he could agree or not.
5) Types of feedback;
a) Negative feedback – deviation-counteracting
b) positive feedback – deciation-amplifying
6) Communication process ends up with feedback.
7) Prior to giving feedback, understand;
          i) meaning attached to certain words (implied meaning)
          ii) try to understand the feedback in the context of sender (feedback phase)

PART II-EXPECTATION
1) Message must be clearly communicate to receive clear outcome.
2) Expectation must be reasonable for i.e. meeting the budget, price etc.
3) Organization must have regular communication with employees.

PART III-SUBJECTIVITY
 1) The expression of self and the representation of a speaker’s perspective or point of view in discourse. (speaker’s perspective in viewing reality).
2) Individuals are driven to make meaning and take action through the manipulation and negotiation of feeling or emotion.

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