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Tutorial 4

The 3-Step Writing Process OBJECTIVES: -      Be able to describe and explain the three-step writing process. -      Message must be; 1. Purposeful: define the goal or purpose of the message. Identify general purpose and specific purpose. 2. Audience-centered: analyze audience’s background, point of view and needs. Develop audience profile. 3. Concise: short and not deviate (detracting) CONTENT: I) Writing process comprises of three steps; 1. Planning 2. Writing 3. Completing 1. Analyze the situation - study purpose, schedule writing, & profile audience. 2. Gather information -through formal or informal research methods. 3. Select medium; oral, written, visual, or electronic. 4. Organize the information - define main idea, limit the scope, group the points and choose the direct or indirect approach. 1. Adapt to audience. 2. Compose the me...

Tutorial 2B

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Communicating Strategically Objectives: Learn how response functions in the communication process and how the following factors contribute to effective communication in organization. a) feedback b) expectations c) subjectivity Contents: PART I-FEEDBACK 1) Transmission phase involves sender/encode and receiver/decode. 2) Feedback phase involves receiver/encode and sender/decode. 3) In both phases, there is a potential noise. 4) Feedback – verbal & non-verbal; recipient might interpret message differently and he could agree or not. 5) Types of feedback; a) Negative feedback – deviation-counteracting b) positive feedback – deciation-amplifying 6) Communication process ends up with feedback. 7) Prior to giving feedback, understand;           i) meaning attached to certain words (implied meaning)           ii) try to understand the feedback in the context ...

Tutorial 2

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Communicating Strategically Objective: Learning what it means to develop a cohesive communication plan within an organization, emphasizing on the critical link between corporate communication and the firm’s overall corporate strategy. Contents: Part I - Communication Theory ·       History started with Aristotle - 367-347 BCE ·       Developed rhetoric (3 components): 1. Speaker (corporation) 2. Subject: message needs to be conveyed 3. Person (recipient/customers): message will be delivered ·       Communication Model (Laswell, 1948); “who (speaker) says what (subject) in which channel (medium) to whom (recipient) with what effect (effect).” Figure. Consolidated Corporate Communication Strategy Framework ·       Later, Braddock added to the model on the “intent of the message.” ·       Shannon-W...

Tutorial 1

The Changing Environment Objectives: Discuss corporate communication in the context of... 1. Event that have influenced the operating environment of business 2. Global village 3. Competing in a Changing Environment Contents: Part I- Events that have influenced the operating environment for business Attitude toward American Business through the Years Year Scenario Characteristics 1860s Railway / Industrial revolution Transform into mechanized mass production in factories 1911 Women and child abuse in factories Exploitation of women and child labor 1920s Rising stock market and Great Depression Post WWI. Disparity in wealth distribution 1950s Steel/Factory Industries Post WW2 & Communist influence 1970s Civil right & oil Vietnam war & middle east crisis 1980s Econo...

Group Assignment

Group Assignment Part I: The Questions & Outlines GUIDELINES ONLY 1.     Describe the communication process, and explain the role of perception in communication. COMMUNICATION PROCESS §   Define communication . §   Discuss its relation to the quality of products and services, responsiveness and satisfaction, and product and service innovation. §   Define the variables involved in the communication process (sender, message, encoding, noise, receiver, medium, & decoding). §   Be able to differentiate the difference between verbal communication (t he encoding of messages into words, either written or spoken) and nonverbal (the encoding of messages by means of facial expressions, body language, and styles of dress). §   Be able to narrate the historical development of the corporate communication strategy framework. §   Be able to explain the interrelated flow of the variables; transmission phase, and feedback ph...

Notes on APA: Major manuscript changes in the 6th Edition

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Major Manuscript Changes in the 6thEdition •Page header now includes Running head (p. 230) •Electronic journal references include DOI (digital object identifier) (p. 198) •Heading levels changed, including using boldface type for many (p. 62) •Two spaces after a period at the end of a sentence (p. 88) General Instructions for Preparing a Paper Manuscript (Section 8.03, p. 228) •Typeface 12pt Times New Roman •Double spaced •Margins are 1 inch on all sides •Page numbers in upper right-hand corner, starting on title page •Two spaces at the end of a sentence recommended. •Remember, title of paper is repeated on first line of text (page two, generally) Header changes · The header now includes the Running head: IN UPPER CASE (max of 50 characters, including spaces). Running head: INDIVIDUAL DIFFERENCES IN BIMODAL PROCESSES               1 · But on subsequent pages the words...