MyArticle: The Effects of Generational Work Values on Academic Career Choice
Globalization effects have enable local universities to offer a standardize learning of higher education locally. Thus, there is a massification of higher education that sees the growing intake of foreign students. This has caused an urgency to ensure enough supply of credible academics in Malaysia’s public universities beyond 2020 where Malaysia will become a fully developed nation. Every sector including higher education institutions has to be prepared. Therefore, there is a need to attract Generation X and Generation Y to make academic career as their preferred career choice. Nonetheless, the competitive remuneration package and flexible working conditions being offered by private universities, obstruct features and challenges in academia, and less obstacle on career progression of other careers have made academic profession in public university becoming rigid which might also contradict with some of the generational work values. The current conceptual study intends to envisage this...